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What Color is your Paper?

What Color is your Paper?

What Color is Your Paper?  To the lay-person, a white sheet of paper is just a white sheet of paper. One brand of white paper looks pretty much the same as another.  But printers know this just isn’t true! Depending on the amount of brightener and other chemicals, one...
Utilizing Print in the Digital Age

Utilizing Print in the Digital Age

The pandemic has changed so many aspects of how we do business. In the advertising world in particular, we’ve seen a dramatic shift in businesses relying on digital platforms. This has resulted in an industry that is dominated by screens. When people are looking at...