The pandemic has changed so many aspects of how we do business. In the advertising world in particular, we’ve seen a dramatic shift in businesses relying on digital platforms. This has resulted in an industry that is dominated by screens. When people are looking at their screens for work, looking at their screens for entertainment, looking at their screens to see friends and family, screens just don’t always cut it for advertising these days. The majority of the population’s eyes are saturated by blue light.
How then can you make your business’s brand stand out? This article from Adweek suggests bolstering your print materials may be the answer. Print can provide an additional avenue to digital platforms, and other businesses may not be utilizing this opportunity.
Allow your brand to shine and check out the article below on how to do so through print.