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What Color is Your Paper? 

To the lay-person, a white sheet of paper is just a white sheet of paper. One brand of white paper looks pretty much the same as another.

 But printers know this just isn’t true!

Depending on the amount of brightener and other chemicals, one version of white might look very different from another. And that’s not to mention the differences in absorbency and stock! 

Clearly, paper is a lot more interesting than the world gives it credit for. If you want to know more about the exciting world of paper, check out this article from Printing Impressions about variations in paper.

Happy reading!

https://www.piworld.com/article/the-importance-of-paper-for-color-consistency-across-platforms/